Features
From a name to a reasoned answer
Type a name. The engine looks for close names in the trademark registers and the app stores, and scores each one. Then the AI reads the closest matches and tells you, in plain words, why each one matters. Below, one invented name goes through every step: McRonalds.
- 5 sound and spelling keys over 7M marks
- Every match weighed by what its owner sells
- A note from the AI on the closest matches. The verdict stays the engine's.
Step 1
Split the name into parts
We compare names part by part, never as one long string. McRonalds splits into mc + ronalds. MC is an ordinary prefix anyone can use, so it counts for little. The registered MCDONALD'S splits the same way, into mc + donalds.
Step 2
Find its neighbours
We hold the US and EU registers ourselves: 7M marks, looked up locally instead of asked one search at a time. Each name gets 5 keys for its sound and spelling, and a mark is scored only when one of its keys meets one of yours. For McRonalds, 4 keys miss MCDONALD'S. The last four consonants, NLDS, meet.
Step 3
Score how close they sound and look
Each part is scored against its partner. mc matches mc at 100%, but counts for little. ronalds and donalds are 77% alike: 1 letter apart, in the same place. Together the two names score 80.
Step 4
Weigh it by what they sell
A close name matters most when it sells what you sell. MCDONALD'S is registered for restaurant services, and for a food and drink name that counts at 50%: 80 becomes 40. Two rules follow. A very close name with related goods never falls below the review line, so it is 45. And a mark with 10 or more live registrations of the same name is a strong mark and counts in full: 80. The result is a strong match.
Step 5
Check the name on its own
A second question has nothing to do with other marks: could you own this name at all? Here the answer is mixed. Only RONALDS would really be yours. The rest are ordinary words anyone can use.
Step 6
The AI reads the matches
Then the AI reads the closest matches the engine kept, with what each owner sells, and writes a short note on each: why it matters and how much. It can raise the verdict, never lower it. The notes below are an illustration we wrote for McRonalds, not a real report.
- Signed in, every quick check comes with the free analysis.
- A full check (1 credit), a deep check (3 credits) or a report you unlock (1 credit) comes with the full analysis.